This past weekend's This American Life (recently oddly re-branded) rebroadcasted the Origin Story episode featuring Julian Koenig's battle with George Lois over credit for advertising campaigns.
Yeah, the episode ran last year (was traveling and didn't get to hear the whole thing) and has already been covered, but the new player makes it an easy listen. Worthwhile for a bit more of advertising history, of Koenig's take on what advertising did (or didn't mean) to his life, and some thoughts on what it takes for something to become factual in this day and age.
And Act Three is pretty awesome, too.
{ 0 comments }
